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Heroes / E-commerce / Halfmoon Archive
Halfmoon Archive The Rail design

Design brief

Why it works.

Resale shoppers scroll past flat-lays. Hang the drop on a rail and price the piece they point at.

Why this layout

  1. 01

    The rail is the hero

    ten pieces in view, the one you point at turns to face you.

  2. 02

    Swing tag

    size, measurement, price and 1 of 1, with Add to bag right there.

  3. 03

    Frosted shop bar

    search and a first-order code without hiding the rail.

Fits

  • Vintage and resale clothing
  • Labels that release in drops
  • Any one-off stock (sneakers, bags, prints)

Not for

Big catalogues with every size in stock

Try instead: a category grid

You'll need

  • Name, size, measurement and price per piece
  • One front photo each, plain background
  • Shop, search and bag links

Connects to

  • Add to bag Shopify, WooCommerce or Square Buy Button MEDIUM
  • Shop the drop Collection page link EASY
  • Drop alerts Klaviyo, Mailchimp or Shopify Email EASY

Works as HTML, Webflow, Framer, Shopify.

Measure

Add to bag clicks per visit

More heroes

All heroes →
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